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This seems to be focused on web app start ups. What the most important metrics to track for eCommerce?
by karolisd 14y ago
This seems to be focused on web app start ups. What the most important metrics to track for eCommerce?
- suhail 14y agoIt depends on what you're willing to be public about. I think your OKM is people buying something and looking at all the metrics around that. Great metrics for e-commerce are churn, lifetime value, repetition of purchases, average revenue per user. On the marketing side, I think it's useful to understand what kinds of marketing produce certain kinds of repeat revenue. Publicly, I think understanding how many customers purchased something in the past 30 days is useful. Potentially, the number of customers that purchased something above $X.
- joshwa 14y agoOKM for eCommerce is revenue growth TY/LY by week, closely followed by average order value, average items per order, and conversion rate