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Can someone explain to me exactly what a "growth hacker" is? So far, it sounds to me like today's term for "marketer".

• smacktoward 14y ago
  It's how marketers market themselves.
• ryanholiday 14y ago
  If marketing = driving new business/customers, there is no different between "marketers" and "growth hackers." They use different tools to accomplish the same task. It's time that marketers realize there is more at their disposal.
  • inthewoods 14y ago
    Agreed for the most part - but are modern-day marketers not aware that there are more tools at their disposal? As a marketing professional, about 90% of what is described as growth hacking is, in my opinion, just plain old marketing. And most of it is pretty understood in my circles - content marketing, SEO, SEM, landing page optimization, etc. There is a product part of it as well - so my conclusion is that growth hacking is probably more about a different way to think about product management than marketing. The examples given of Hotmail and others fall into that bucket - making changes to the product itself to drive growth.
• alexpopescu 14y ago
  My understanding--which might be completely wrong--is that growth hackers are people coming up with "new" non-classical marketing approaches. Oftentimes these experiments seem to be based on real data analysis.