The problem is that number optimization easily leads you down the path of optimizing the wrong thing. Need more people to click on your email? Easy. New subjec

The problem is that number optimization easily leads you down the path of optimizing the wrong thing. Need more people to click on your email? Easy. New subject line: “you’re gonna die soon” Need more people to click on your ad? Again, easy. Have you considered boobs and butts? These aren’t just made-up either. We’ve all seen those weird ass mobile game ads. Vague, maybe a little bit of fetish, sexual, violent, ominous. Those ads work. 100% they settled on those ads by optimizing their numbers.