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On a side note: As a third party seller on Amazon (jewelry), my experience with Amazon Product Ads is that it is a poorly put together product. The metrics are
by cm2012 14y ago
On a side note: As a third party seller on Amazon (jewelry), my experience with Amazon Product Ads is that it is a poorly put together product. The metrics are unreliable and the interface is difficult and time consuming to use.
I would, of course, still try Amazon's new ad platform if it comes out.
- jpdevereaux 14y agoI just started using Amazon's Product Advertising API (for referral marketing) and it too seems to be fairly obtuse. They clearly don't put as much effort into their not-as-public products.
- robryan 14y agoI don't really think those ads are something they are pushing very hard. From what I have read online people have had limited success with them, the main game is still just to be listed on the marketplace.
- kmfrk 14y agoI think it's ridiculous that they don't even bother to provide some half-way good-looking affiliate banners to put on your site. I have to design one myself, if I don't want to make embarrass myself to my visitors.
- inthewoods 14y agoYou're not the target for the offering - the target is really large CPG companies such as P&G.