Partially true: It's hard for your style to shine through on an industry standard resume template. So don't use one of those. You have a blank sheet of paper

Partially true: It's hard for your style to shine through on an industry standard resume template. So don't use one of those. You have a blank sheet of paper in front of you, and the only required element is your name up top. Write something that will explain who you are and why every company in the industry should be fighting to retain you. You can get that message across easily in a single page. But yeah, if you have a resume that starts with "Career Objective", followed into bulleted work experience with the word "liased" appearing 20 times, then you are in fact sending a message. That message is "I'm a cog."