4 ms·
This has been known a long time. Freakanomics did a two part podcast on does advertising actually work. It is long but well worth a listen if you want to hear s
by hackthemack 2mo ago
This has been known a long time. Freakanomics did a two part podcast on does advertising actually work. It is long but well worth a listen if you want to hear some science about advertising.
https://freakonomics.com/podcast/does-advertising-actually-work-part-1-tv-ep-440/ https://freakonomics.com/podcast/does-advertising-actually-w...
The second part goes into internet advertising.
https://freakonomics.com/podcast/does-advertising-actually-work-part-2-digital-ep-441/ https://freakonomics.com/podcast/does-advertising-actually-w...
There are transcripts of the episodes on the page if you want to read instead of listen.
- antonvs 2mo ago> This has been known a long time. This article predates that first Freakonomics episode by 11 days.
- hackthemack 2mo agoThe Freakonomics podcast goes into events that happened before 2020. It mentions the following article, for example. https://thecorrespondent.com/100/the-new-dot-com-bubble-is-here-its-called-online-advertising/13228924500-22d5fd24 https://thecorrespondent.com/100/the-new-dot-com-bubble-is-h...