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Taking it a step further, stop thinking of marketinhg as you just saying "buy, buy, buy" but rather engaging your customers. Creating memorable, lasting impress
by kevinconroy 14y ago
Taking it a step further, stop thinking of marketinhg as you just saying "buy, buy, buy" but rather engaging your customers. Creating memorable, lasting impressions and relationships can be an incredibly effective strategy for building and sustaining a group of customers.
See also: Unmarketing (http://www.amazon.com/UnMarketing-Stop-Marketing-Start-Engaging/dp/1118176286 http://www.amazon.com/UnMarketing-Stop-Marketing-Start-Engag...)