More so than the em-dash, I'm disappointed about "It's not X, it's Y" becoming a slop barometer I'm a fan of that phrasing because it used to have real punch i

More so than the em-dash, I'm disappointed about "It's not X, it's Y" becoming a slop barometer I'm a fan of that phrasing because it used to have real punch if you delivered it with the right timing. "It's Not A Fashion Statement, It's A Death Wish" comes to mind.