You seem to have misunderstood. The fact that lots of people use facebook means marketers should be using facebook to push their brand, and engage with potenti

You seem to have misunderstood. The fact that lots of people use facebook means marketers should be using facebook to push their brand, and engage with potential customers. Instead, they are pushing facebook's brand, and telling customers to go to facebook. Users are already at facebook, so that is just dumb, and a waste of money. Every time you see a TV ad where some company says "go to facebook.com/stupidcompany" instead of sending people to stupidcompany.com is the backwards mentality I refer to in action.