Let's set aside how this statement does or does not make sense in a competitive environment. Look at this from a different angle: at the end of the day, would y

Let's set aside how this statement does or does not make sense in a competitive environment. Look at this from a different angle: at the end of the day, would you rather have those hundreds/thousands of dollars, or not? Because if I could "pass the fee to customer", I might as well (raise prices), and then still pocket the hundreds/thousands of dollars.