Having launched last week on a business model of affiliate and advertising, this concurs with my research (too soon to say it concurs with my experience). I do

Having launched last week on a business model of affiliate and advertising, this concurs with my research (too soon to say it concurs with my experience). I do disagree that advertising will only get worse and not be profitable - our plans assume that that decline will be the case with AdWords, remaindered banner ads etc, but that the opportunity for good margins will remain when directly linking advertisers with relevant content and an audience. Again, too early to speak from experience.