Isn't a lot of this based heavily on the audience? If someone was giving me a presentation on a product using these five 'goals', I'd personally be very reluct

Isn't a lot of this based heavily on the audience? If someone was giving me a presentation on a product using these five 'goals', I'd personally be very reluctant to consider that product. Take the cloud issue she brings up, and she is giving a presentation on some new cloud data storage. She recommends focusing on "help remote colleagues coordinate disaster relief efforts and save lives". Feels a bit far-fetched that cloud data storage is going to help with that, and I'd dismiss that line of reasoning out of hand and be much less likely to purchase than if she just stuck to the facts. Same for partnership - 'Fred Astaire and Ginger Rogers' ?? I'd spend the rest of the presentation trying to work out why someone would choose something so vague when they can use an obvious handshake image. Same for jargon - if you're selling a cloud data system and you're speaking without any essential jargon such as 'uptime' or 'automatic failover', I'd probably dismiss your presentation outright. I can give you one presentation mistake that she seems to get wrong: "Know your audience, and pitch your presentation to what they need to hear".