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In theory site owners could be more selective about the ad networks they partner with. They bear a responsibility for a poor user experience, but many don’t car
by dabinat 2mo ago
In theory site owners could be more selective about the ad networks they partner with. They bear a responsibility for a poor user experience, but many don’t care.
I remember hearing about a lawsuit several years ago from several news organizations against an ad blocking company in which they described themselves as “ad companies that serve content” as opposed to “content companies that serve ads”.
- achenet 2mo agoTo be fair to the news organizations, ads are very probably their primary source of revenue. The "get a bunch of people looking at something interesting and then show them ads" business model has under-pinned newspapers, television, and now websites like Facebook, Reddit and Instagram. The content was always kind of a side show, an excuse to serve you ads. An example of an actual content company would be something like a movie studio, where the product is the actual movie, or a publishing house, where the product is an actual book. Newspapers, television channels and YouTube, however, are making their money selling your attention to advertisers. So I think calling them "ad companies that serve content" is actually correct.