I wonder if ads will be sort of elegant and contextual, like product placement in screenplays. "I've completed the analysis. One moment... _Takes a sip of Evi

I wonder if ads will be sort of elegant and contextual, like product placement in screenplays. "I've completed the analysis. One moment... _Takes a sip of Evian_ Ahhh. Now where were we? Ah yes. Here are the results:"