The problem is application, QR codes are a very useful technology for trying real world items to digital assets. Where the problem lies is that most of that tyi

The problem is application, QR codes are a very useful technology for trying real world items to digital assets. Where the problem lies is that most of that tying is just tying junk advertising in the real world to junk advertising in the digital world. Therefore there has been no incentive for people to actually learn why qr codes are useful and how to utilize them. One of the best uses I have seen for QR codes was at Disney's Epcot center, during the food and wine festival. At this festival they have little kiosks set up that sell an array of items from an international location. This year they actually had QR codes on each countries sign, if you scanned it, it would bring up that countries page with a list of the items that the particular kiosk was selling along with some history and ingredients of the dish. It was a well though out use for QR codes and I probably taught 30 or 40 people what QR codes where that night and how to use them, while standing in line. They offered value in their use of QR codes and therefore people where willing to expend the effort to learn how to use them. By the end of the night I saw a good deal of people scanning them.