It was eventually bound to happen. Google have essentially taken the simplistic approach to their applications instead of favouring Apple's love for skeuomorphi

It was eventually bound to happen. Google have essentially taken the simplistic approach to their applications instead of favouring Apple's love for skeuomorphism combined with their own pieces of design flare. Less is more in the world of true design, I think Google are gearing themselves up for a design fight of sorts with Apple here and I'd say Google is already marginally ahead. For a company associated with innovative design, I feel as though Apple have truly dropped the ball the last couple of years and it's starting to show as others including Microsoft catch up quite rapidly.