Weeeell it's a brand campaign, right, so they'll be measuring it in all sorts of fuzzy terms that provide resistant to boring stuff like "numbers" and "statisti

Weeeell it's a brand campaign, right, so they'll be measuring it in all sorts of fuzzy terms that provide resistant to boring stuff like "numbers" and "statistics". :P Don't forget that you are not likely to be the target audience. I'm not a marketing person, but my guess is they're looking to staunch the flow of home users away from windows, and assuring CTO's that the browser won't continue to hold the ecosystem back. Attracting back Apple users or trying to convince Ubuntu fans to switch to the dark side probably doesn't feature in the plan, for now.