4 ms·
The author argues that Microsoft should create an open source version of IE so that it's marketing for IE would be more successful. The commercial goal of the
by polemic 14y ago
The author argues that Microsoft should create an open source version of IE so that it's marketing for IE would be more successful.
The commercial goal of the advertising is not to drive IE usage vs Chrome/Firefox on Windows - it's to get people to buy windows machines. They're [re]building the IE brand, dispelling negative perceptions around IE (and Windows, by association) and presenting IE as a superior browser to drive OS/computer purchasing decisions.
None of those goals are served by a cross-platform version - in fact, it would only present a risk if the quality and experience was not similar or better to the native version.
- bediger4000 14y agoSo, how's that going for them? Didn't the last little video propaganda just note that IE "sucks less" than it used to, and that all people who dislike IE are trolls? Wow, that's really effective. IE propaganda like that surely makes me want to give up my browsing experience and switch to Windows.
- polemic 14y agoWeeeell it's a brand campaign, right, so they'll be measuring it in all sorts of fuzzy terms that provide resistant to boring stuff like "numbers" and "statistics". :P Don't forget that you are not likely to be the target audience. I'm not a marketing person, but my guess is they're looking to staunch the flow of home users away from windows, and assuring CTO's that the browser won't continue to hold the ecosystem back. Attracting back Apple users or trying to convince Ubuntu fans to switch to the dark side probably doesn't feature in the plan, for now.