The web’s ad markets bake in a loss of privacy by design, and so every website that wants to participate in those ad markets has to dupe as many users as possib

The web’s ad markets bake in a loss of privacy by design, and so every website that wants to participate in those ad markets has to dupe as many users as possible into handing away their privacy. Couple that with declining web ad revenues because of the move to mobile apps, and you get a web filled with malicious compliance cookie banners. Had google offered a privacy-preserving ad model (basing the ads off the content of the page instead of who the user is) things would be very different.