Apple is a market leader in hardware, that’s why the article is using them as the company to beat. The thing is, Apple doesn’t have to have the best in-house A

Apple is a market leader in hardware, that’s why the article is using them as the company to beat. The thing is, Apple doesn’t have to have the best in-house AI when all the apps from all the various players can run on their devices. We’ll have to see how the new Siri with Gemini goes this fall, but even with Siri still being behind, an iPhone user can use whatever AI they want. Apple desktops also seem to be the go-to for a ton of people looking to run things like Claude Code or local models. So from a hardware perspective, OpenAI would have to come up with something so novel that it was worth not just being an app on an existing device. What can AI enable, that is worth being its own device, that consumers will actually buy and use? That’s the question OpenAI has to answer and they’ve yet to show what they think the answer is. It’s a very hard question and I don’t think ChatGPT is capable of providing an answer for them.