2 ms·

Think about the friction: - See ad, say for a movie, in the subway - Take my phone out of the pocket - Unlock it - Find the app... - Launch it - Loading..

• rhizome 14y ago
  Do you remember everything you want to "Google later?"
  • frostmatthew 14y ago
    Evernote does :-)
  • JoelMarsh 14y ago
    If you don't remember it later, you probably weren't motivated enough to do the QR code in the first place.
• jamesjguthrie 14y ago
  Or (if subway has wifi) see the ad, google it straight away. I don't think I've had a barcode reader app installed for a couple of years. I checked out one or two QR codes for the novelty when I heard about them but the novelty wore off quickly.
• larrybolt 14y ago
  Versus what I do: - See the ad - Take a picture of it with the native camera-app (android). - Get at home behind my pc and notice google has uploaded the picture to my private pictures and displays a notice about it on my homepage (google). - Since I'm home anyway I can take a look at the site of the ad, etc. If I'm in the subway and see and ad for a movie which seems really interesting and I don't want to forget I take my time in the train to lookup the movie, my calendar and schedule when I could go to watch it. Afterwards as that date comes closes I still have the choice to "not buy a ticket" or go trough trailers to see if it's really worth it. On the other hand, later on I often find out I don't have to to go see it, or other activities are more pleasing anyway.