Not exactly news, unless this is aimed at naïve teenagers who don't know any better. Personally I stopped eating at McDonald's 21 years ago and it's the easies

Not exactly news, unless this is aimed at naïve teenagers who don't know any better. Personally I stopped eating at McDonald's 21 years ago and it's the easiest thing in the world to quit (although I don't live in the USA, may not be a perfectly fair comparison). Tangentially, here in the UK many supermarkets have upped the ante for people who don't want loyalty cards by introducing differential pricing: non members can easily pay an extra 10% on each shop. So far I've managed to sign up with fake details and save the barcode to Google Wallet, but it's all rather dystopian.