That is a fair critique. If you don't spend much time buying things and/or enjoy shopping, then there isn't any need/pain point there. I think there are a grou

That is a fair critique. If you don't spend much time buying things and/or enjoy shopping, then there isn't any need/pain point there. I think there are a group of consumers out there that do have a pain point in that there are things they want/need to buy and hate the shopping part of it. I know I fall into that category. The issue with the regular/recurring purchases is it needs to be exactly the same thing/amount on a regular time interval. For me at least, I either end up stacking up more than what I need or run out before it gets there. I think the business demand is a completely other beast in an of itself. Ranging from solopreneurs/small companies who have agents running a all or part of their business to big business wanting to replace the people in the accounts payable department.