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A 515 page file on a single customer ?! OK, so they've figured out the guy likes Diet coke, and is likely to come back, and what exactly are they going to do w
by HarHarVeryFunny 2mo ago
A 515 page file on a single customer ?!
OK, so they've figured out the guy likes Diet coke, and is likely to come back, and what exactly are they going to do with this information ?
I suppose they could send him a Diet Coke coupon, but they've already figured him as a sucker that is going to come back anyway.
I guess they could sell his data to someone else - maybe Burger King would pay to get a slice of this fast-food addicted customer ?
Really I don't get it. Sending out coupons is about the only thing that makes sense, but 515 pages of tracking ?!
- recursivecaveat 2mo agoIf you want to push ads or "recommendations" I can see personalized data being useful. Almost every actionable idea I can imagine is only reasonable when applied to aggregate statistics though. Interesting how because there is no cost or fear in collecting 515 pages of personalized data, it happens, even if there's no dubious actual utility.
- frollogaston 2mo agoIf anything, they might use this info to not send him more coupons. Most "loyalty" programs I've used have been nicest to me for being disloyal. Also, they're probably just collecting it all cause why not. Might be useful.
- shusaku 2mo agoMcDonald’s wants to go to investors and drop buzzwords like analytics and AI. The point of 515 pages is to inflate their stats about how valuable their data is