> What the user wants to do with it is almost totally at odds with what the company is selling. Alexii are mostly kitchen timers, song players, and light switch

> What the user wants to do with it is almost totally at odds with what the company is selling. Alexii are mostly kitchen timers, song players, and light switches. No one is a "power user" constantly installing skills and using it for anything which increases the product team's engagement metrics. There is IMO a design flaw that tanked adoption of not just Alexa, but also on-phone voice assistants. People would want to use reliable equivalent of "computer, play music" or any kind of "computer, do X". But what is on offer by all major companies is, "${brand name}, do X on ${brand name} with ${brand name}". No thanks. More broadly, I think this is rarely noted explicitly - user interfaces are ultimate marketing platforms, because you get to inject your marketing literally between the user and the task they're doing. Whether purposefully or intuitively, companies understand that, and the UX goes to shit as they design the product to also be a marketing platform.