Advertising is and always has been a fundamentally adversarial relationship between the consumer and the publisher. Everyone knows that, with few exceptions, no

Advertising is and always has been a fundamentally adversarial relationship between the consumer and the publisher. Everyone knows that, with few exceptions, no one ever wants to see ads. So I guess I'm not sure why you're surprised that advertisers still want to show ads to people who would rather not see them. That's everyone.