Same here, never heard of them. Don't really see anything in the article that could somehow get their name to the huge masses of people who know Facebook, and m

Same here, never heard of them. Don't really see anything in the article that could somehow get their name to the huge masses of people who know Facebook, and maybe Flickr, and don't really hunt around for advanced options. Instagram at least had the public feeds and following and some sort of way for it to spread. You can't win this by building a better photo tool alone.