I don't know that it has to defeat every proprietary system in order to be successful and it doesn't happen over night. I can tell you that from what our custom

I don't know that it has to defeat every proprietary system in order to be successful and it doesn't happen over night. I can tell you that from what our customers are saying that the value proposition is becoming extremely clear. It's been challenging because the concepts aren't always easy to explain. But as with any model that's drastically different it takes time for folks to warm up to it. That was always the biggest hurdle. But I can say that it is happening in a real and measurable way. This is a marathon.