Funny, I'd actually noticed that this font was knocking around in various places, particularly in American media, without giving it too much conscious thought.

Funny, I'd actually noticed that this font was knocking around in various places, particularly in American media, without giving it too much conscious thought. Although I had decided that I liked it. It's very 60s, mechanical, tactile, and almost cute in its ignorance of typography rules that would come to be unquestionable. It's nice to put a name to the font.