Apple is known to be late to market for almost every category. What they did bring was hardware and software innovations - the "impossible" - that allowed them

Apple is known to be late to market for almost every category. What they did bring was hardware and software innovations - the "impossible" - that allowed them to be smaller, thinner, faster, more responsive, and more user-friendly in a way that usually made the 'ahead of their time' products immediately feel outdated. When the first iPod touch was released in 2007 it was pure science fiction, there was nothing remotely similar on the market. This was the case with the iPod, iPod touch, iPad, iPhone, Macbook, Macbook Air, Apple Watch and Airpods after his death, and probably more; these are all products that created categories of their own when they were first released.