But if you're competing with a $500 PS4, you're going to have problems. Even when you throw in price savings with scaling and a colossal subsidy, that's the re

But if you're competing with a $500 PS4, you're going to have problems. Even when you throw in price savings with scaling and a colossal subsidy, that's the retail equivalent of building a PC which competes with the next-gen consoles for $800 or so. So a marginal $40 is a lot of money in that.