I understand when somebody writes an article in the format : "When I founded XXX, <some incredibly touching story>" or "I am <11-15> years old and this is my si

I understand when somebody writes an article in the format : "When I founded XXX, <some incredibly touching story>" or "I am <11-15> years old and this is my side project, check it out". But when You tell about someones death in your story to promote your product, if it is your close relative... I think it is disgraceful.