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As a consumer, I don’t want you to find me. I’ll find you when I need you. There are places that list businesses, like the yellow pages of old, or place ads in
by nkrisc 2mo ago
As a consumer, I don’t want you to find me. I’ll find you when I need you.
There are places that list businesses, like the yellow pages of old, or place ads in publications that are relevant to the services or products you offer.
If you sell tires, and I don’t need tires, I don’t want to hear or see anything about tires.
- DEF14A 2mo agoAs someone who used to be in SaaS sales selling a complex platform, this might be the case for you if you're constantly doing a lot of research and keeping up with the market, but it's not for the vast majority of others. I can't tell you how many software engineers and leaders I cold called who thought our platform did one thing, but was surprised to learn we GA'ed a different capability, and then they'd mention they were talking about that with their team in standup recently, and then they'd take a meeting. Again, not doubting there are people like you out there who stay up to date with vendors, but there was a lot of useful education being done in those cold call connects. That company still employs an army of BDRs doing the same thing today.
- nkrisc 2mo agoCold calling people at work is different than calling them at home when they’re not working.
- germandiago 2mo agoIf you mean for work and business is ok then we seem to agree. This is the main thing I was thinking of.