4 ms·

At the other side of the spectrum (they are mostly annoying, I agree) how do you keep promoting or selling your product if yiu cannot find your customers?

jurgenburgen 2mo ago
Why should shits be given? Find a better way to advertise than harassing people.
- Gigachad 2mo ago
  Advertising is such a zero sum game as well. The only reason companies have to cold call market is because their competitors are cold calling. So you have to participate to keep up. If no one can do it, no one is getting a leg up over the rest.
  - nehal3m 2mo ago
    You’re making a lot of assumptions. What is the cost benefit for cold calling? You could conceivably be better off letting the competition bleed. But I suspect a legit cost benefit analysis is hard to come by, mostly because marketing sells itself to management first.
n4r9 2mo ago
List it in a register that people can search when they're actively looking for products like yours.
tuetuopay 2mo ago
As if we don't already have enough advertisement channels in our lives.
vjk800 2mo ago
Do you personally buy everything from the telemarketers? If not, how do you find the products you want to buy?
meindnoch 2mo ago
>how do you keep promoting or selling your product if yiu cannot find your customers? You don't.
nkrisc 2mo ago
As a consumer, I don’t want you to find me. I’ll find you when I need you. There are places that list businesses, like the yellow pages of old, or place ads in publications that are relevant to the services or products you offer. If you sell tires, and I don’t need tires, I don’t want to hear or see anything about tires.
- DEF14A 2mo ago
  As someone who used to be in SaaS sales selling a complex platform, this might be the case for you if you're constantly doing a lot of research and keeping up with the market, but it's not for the vast majority of others. I can't tell you how many software engineers and leaders I cold called who thought our platform did one thing, but was surprised to learn we GA'ed a different capability, and then they'd mention they were talking about that with their team in standup recently, and then they'd take a meeting. Again, not doubting there are people like you out there who stay up to date with vendors, but there was a lot of useful education being done in those cold call connects. That company still employs an army of BDRs doing the same thing today.
  - nkrisc 2mo ago
    Cold calling people at work is different than calling them at home when they’re not working.
    - germandiago 2mo ago
      If you mean for work and business is ok then we seem to agree. This is the main thing I was thinking of.
ungreased0675 2mo ago
I’ve never gotten a cold call for a quality, useful product. It’s either scams or scam-adjacent. Same thing with door-to-door salespeople. Seems like in the past the percentage of people selling useful stuff like cleaning products, Avon, or yard service was higher. Now it seems to be out of town companies selling solar scams, roof inspection, or some other multi-thousand dollar thing sold via high-pressure sales.
whynotmaybe 2mo ago
The book Traction has identified 19 different channels to promote your products, they are explained many places, one example : https://growthmethod.com/traction-channels/ https://growthmethod.com/traction-channels/

jurgenburgen 2mo ago

Why should shits be given? Find a better way to advertise than harassing people.

Gigachad 2mo ago
Advertising is such a zero sum game as well. The only reason companies have to cold call market is because their competitors are cold calling. So you have to participate to keep up. If no one can do it, no one is getting a leg up over the rest.
- nehal3m 2mo ago
  You’re making a lot of assumptions. What is the cost benefit for cold calling? You could conceivably be better off letting the competition bleed. But I suspect a legit cost benefit analysis is hard to come by, mostly because marketing sells itself to management first.

n4r9 2mo ago

List it in a register that people can search when they're actively looking for products like yours.

tuetuopay 2mo ago

As if we don't already have enough advertisement channels in our lives.

vjk800 2mo ago

Do you personally buy everything from the telemarketers? If not, how do you find the products you want to buy?

meindnoch 2mo ago

>how do you keep promoting or selling your product if yiu cannot find your customers? You don't.

nkrisc 2mo ago

As a consumer, I don’t want you to find me. I’ll find you when I need you. There are places that list businesses, like the yellow pages of old, or place ads in publications that are relevant to the services or products you offer. If you sell tires, and I don’t need tires, I don’t want to hear or see anything about tires.

DEF14A 2mo ago
As someone who used to be in SaaS sales selling a complex platform, this might be the case for you if you're constantly doing a lot of research and keeping up with the market, but it's not for the vast majority of others. I can't tell you how many software engineers and leaders I cold called who thought our platform did one thing, but was surprised to learn we GA'ed a different capability, and then they'd mention they were talking about that with their team in standup recently, and then they'd take a meeting. Again, not doubting there are people like you out there who stay up to date with vendors, but there was a lot of useful education being done in those cold call connects. That company still employs an army of BDRs doing the same thing today.
- nkrisc 2mo ago
  Cold calling people at work is different than calling them at home when they’re not working.
  - germandiago 2mo ago
    If you mean for work and business is ok then we seem to agree. This is the main thing I was thinking of.

ungreased0675 2mo ago

I’ve never gotten a cold call for a quality, useful product. It’s either scams or scam-adjacent. Same thing with door-to-door salespeople. Seems like in the past the percentage of people selling useful stuff like cleaning products, Avon, or yard service was higher. Now it seems to be out of town companies selling solar scams, roof inspection, or some other multi-thousand dollar thing sold via high-pressure sales.

whynotmaybe 2mo ago

The book Traction has identified 19 different channels to promote your products, they are explained many places, one example : https://growthmethod.com/traction-channels/ https://growthmethod.com/traction-channels/