I've heard similar logic to excuse Steam from this mess, because they grant (5000 with no guarantee of more) keys to publishers and developers to sell on other

I've heard similar logic to excuse Steam from this mess, because they grant (5000 with no guarantee of more) keys to publishers and developers to sell on other stores. But it really doesn't address the biggest concerns of digitization, like control and second hand market. Sony will just copy Steam and this will fizzle.