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There is probably a lag time before advertisers give up on AdSense. A lot of corporate ad spend is already planned, and Google can adjust the costs up as much
by echelon 2mo ago
There is probably a lag time before advertisers give up on AdSense.
A lot of corporate ad spend is already planned, and Google can adjust the costs up as much as they like. They hold the lever.
- charcircuit 2mo agoIf search engine competitors were really eating Google's lunch then ad impressions would go down.
- nitwit005 2mo agoThey don't have much of an offering yet. OpenAI has some conventional ads, but everyone expects more involved advertising integrated into the conversation itself somehow.
- charcircuit 2mo agoEven if the alternatives would have no advertising the number of ad impressions of Google Search would go down. In the article it mentions the rise of other search competitors like Qwant implying they are causing Google to die as it bleeds market share to them.