4 ms·
It's platform anxiety. Meta are still frustrated that they missed out on controlling the mobile platform and have to pay those 30% fees to Google and Apple. Th
by simonw 2mo ago
It's platform anxiety. Meta are still frustrated that they missed out on controlling the mobile platform and have to pay those 30% fees to Google and Apple.
The metaverse was the same thing: they are willing to spend an inordinate amount of money on the chance that something new - in this case face-computers - will be the next big platform.
- djhn 2mo agoMeta makes money on advertising. They are not paying 30% fees on ad spend. Meta does lose revenue when Apple and Google introduce privacy features and decrease ad tracking efficacy. They also hate that unlike the web, where their cookies and tracking pixels provided near 100% coverage of your behaviour, on your phone you might be doing something that they can’t log and analyse.