Yeah, and I despise it. :D I purposefully expose the lede in my own articles early and often and as up front as I can make it - the editorial reviews keep sayin

Yeah, and I despise it. :D I purposefully expose the lede in my own articles early and often and as up front as I can make it - the editorial reviews keep saying "you should optimize for the clix, maing!" and ... no. If someone doesn't want to read the crap I come up with, I want them to know they don't want to read it right out of the gate, personally.