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That's my hunch as to what's driving this. Some suit at Mars calculated that shrinking the size of a bar will compel enough consumers to purchase an additional
by jimt1234 2mo ago
That's my hunch as to what's driving this. Some suit at Mars calculated that shrinking the size of a bar will compel enough consumers to purchase an additional bar, thus selling 2 bars instead of one, essentially doubling the revenue from many customers. The suit probably got a huge promotion/bonus for this incredible work, benefiting all of humanity. /s
- bena 2mo agoIt's probably more mundane than that. Let's say Mars sells the bars to distributors for 20 cents and it costs 10 cents a bar to make and package. A pound of milk chocolate costs $5 and you can get 250 bars out of it. Meaning, every bar has 2 cents of chocolate. Chocolate prices go up to $6/pound. Now, every bar has 2.4 cents of chocolate. You can maybe eat that cost. Depending on the price increase of other ingredients. Eventually, chocolate hits $10/lb and you are spending 4 cents per bar on chocolate. You can increase your price, OR you can use less chocolate per bar. You can slightly shrink the dimensions of every bar and use a thinner layer of chocolate to get your costs back in line with 2 cents per bar. Everyone is going to notice your prices increasing. Fewer people are going to notice your sizes decreasing.