For most of my life I thought no apostrophe was always wrong, since that's how you do both contractions and possessives in general with a name or noun. For some

For most of my life I thought no apostrophe was always wrong, since that's how you do both contractions and possessives in general with a name or noun. For some reason all throughout school people would say "it's" as a possessive was wrong without trying to explain "its" was a parallel to the separate words "his" and "hers", rather than "bradfitz's" or "that person's" like it looked like. Only someone in my 20s did I realize the connection and "its" stopped looking wrong.