4 ms·

Facebook has been approaching profitability for a while. They've got a bunch of different models, some of them have been working, and they're constantly refinin

by unalone 18y ago

Facebook has been approaching profitability for a while. They've got a bunch of different models, some of them have been working, and they're constantly refining. Both Facebook and Twitter would collapse if they charged. Not as many people would pay for Twitter as you seem to think.

run4yourlives 18y ago
Twitter doesn't have the same operational costs though, so that top-line number doesn't need to be as high as you would think it would be.
- unalone 18y ago
  But Twitter is valuable because of the number of people using it. Get rid of them and other users dwindle, and it would feed back on itself. That's the same problem that Facebook has: each user less is a drop in value for the site.
  - redrobot5050 18y ago
    Actually, Twitter's users are worthless. They are a cost to Twitter -- and they bring in no revenue (yet). (Obviously this doesn't apply to their new business/commercial accounts). Facebook's users at least see Ads. I have actually bought stuff off Facebook because the targeting was perfect. And Twitter's user base is about 6 million, which is also a far cry from Facebook's 50 to 175 million, depending on what number you believe.
gustaf 18y ago
Twitter could put search on every page (Twitter Search), generate 100 million searches/month and then put search ads next to them.
- unalone 18y ago
  What kinds of ads would appeal to people searching on Twitter? I've never done a Twitter search where a paid ad would have made much sense.
  - albertsun 18y ago
    You've never searched for a company or a brand to see what people were saying about them? (Competitors or damage control PR ads) Or for a conference hashtag? (Local eateries and hotspots) Etc.
    - unalone 18y ago
      I have. I've never searched and thought that paid results might give me something better than the stream.
      - albertsun 18y ago
        I've never searched Google and thought the paid results might give me something than the real results either, but that doesn't stop those ads from making money.
mechanical_fish 18y ago
Not as many people would pay for Twitter as you seem to think. Where are they going to go? Back to email, IRC, or Blogspot? I doubt it. To Twitter's cheaper competitors? How are they going to stay in business? Rather than just die, Twitter will monetize. Though I doubt that they would monetize by simply charging people to read Tweets. That's much too blunt. There are more subtle methods of throttling the free-account users and thereby encouraging them to pay: limit the outgoing tweet rate, limit the rate of direct messaging, limit the number of followers or followees, lower the number of allowed characters by five for each successive tweet that you write on a given day... Here's an idea: charge for low latency. If you're on the free plan at Twitter you can make as many tweets as you like and they will be sent to your followers and posted to the public site... eventually. Within, say, 2 hours (or 4 hours, or 8 hours). But if you want instant Tweeting you've got to buy a (fairly cheap) subscription. Any such change will cause an uproar, so Twitter won't do it unless they have to. But if they have to, I expect they will. They're not just going to fold up and die.
- unalone 18y ago
  Where are they going to go? Back to email, IRC, or Blogspot? I doubt it. To Twitter's cheaper competitors? How are they going to stay in business? I actually don't use Twitter at all because for me Tumblr does far more, and it does it more effectively. (Tumblr actually has a Twitter client now.) There are a lot of other companies that do what Twitter does. Friendfeed, Jaiku are the two that come fastest to mind. I'm certain Twitter won't die, because there are a lot of options open to them. Monetization directly is not their best option, though. They've been free for too long for that to easily work.
- deleted 18y ago
  [deleted]
- herval 18y ago
  "Where are they going to go? Back to email, IRC, or Blogspot? I doubt it. To Twitter's cheaper competitors? How are they going to stay in business?" Where do they go: facebook, orkut, linkedin or any other social network for 'status updates'. Some free service for 'realtime news'. There's no business secret or technical trickery on twitter - it's really a simple and reproducible service... On how to survive: by using VC money for years, maybe? Expecting to get bought by GOOG (oops, I think jaiku already did this)? Not making any money at all (exactly what twitter does today)?

by unalone 18y ago

run4yourlives 18y ago

Twitter doesn't have the same operational costs though, so that top-line number doesn't need to be as high as you would think it would be.

unalone 18y ago
But Twitter is valuable because of the number of people using it. Get rid of them and other users dwindle, and it would feed back on itself. That's the same problem that Facebook has: each user less is a drop in value for the site.
- redrobot5050 18y ago
  Actually, Twitter's users are worthless. They are a cost to Twitter -- and they bring in no revenue (yet). (Obviously this doesn't apply to their new business/commercial accounts). Facebook's users at least see Ads. I have actually bought stuff off Facebook because the targeting was perfect. And Twitter's user base is about 6 million, which is also a far cry from Facebook's 50 to 175 million, depending on what number you believe.

gustaf 18y ago

Twitter could put search on every page (Twitter Search), generate 100 million searches/month and then put search ads next to them.

unalone 18y ago
What kinds of ads would appeal to people searching on Twitter? I've never done a Twitter search where a paid ad would have made much sense.
- albertsun 18y ago
  You've never searched for a company or a brand to see what people were saying about them? (Competitors or damage control PR ads) Or for a conference hashtag? (Local eateries and hotspots) Etc.
  - unalone 18y ago
    I have. I've never searched and thought that paid results might give me something better than the stream.
    - albertsun 18y ago
      I've never searched Google and thought the paid results might give me something than the real results either, but that doesn't stop those ads from making money.

mechanical_fish 18y ago

Not as many people would pay for Twitter as you seem to think. Where are they going to go? Back to email, IRC, or Blogspot? I doubt it. To Twitter's cheaper competitors? How are they going to stay in business? Rather than just die, Twitter will monetize. Though I doubt that they would monetize by simply charging people to read Tweets. That's much too blunt. There are more subtle methods of throttling the free-account users and thereby encouraging them to pay: limit the outgoing tweet rate, limit the rate of direct messaging, limit the number of followers or followees, lower the number of allowed characters by five for each successive tweet that you write on a given day... Here's an idea: charge for low latency. If you're on the free plan at Twitter you can make as many tweets as you like and they will be sent to your followers and posted to the public site... eventually. Within, say, 2 hours (or 4 hours, or 8 hours). But if you want instant Tweeting you've got to buy a (fairly cheap) subscription. Any such change will cause an uproar, so Twitter won't do it unless they have to. But if they have to, I expect they will. They're not just going to fold up and die.

unalone 18y ago
Where are they going to go? Back to email, IRC, or Blogspot? I doubt it. To Twitter's cheaper competitors? How are they going to stay in business? I actually don't use Twitter at all because for me Tumblr does far more, and it does it more effectively. (Tumblr actually has a Twitter client now.) There are a lot of other companies that do what Twitter does. Friendfeed, Jaiku are the two that come fastest to mind. I'm certain Twitter won't die, because there are a lot of options open to them. Monetization directly is not their best option, though. They've been free for too long for that to easily work.
deleted 18y ago
[deleted]
herval 18y ago
"Where are they going to go? Back to email, IRC, or Blogspot? I doubt it. To Twitter's cheaper competitors? How are they going to stay in business?" Where do they go: facebook, orkut, linkedin or any other social network for 'status updates'. Some free service for 'realtime news'. There's no business secret or technical trickery on twitter - it's really a simple and reproducible service... On how to survive: by using VC money for years, maybe? Expecting to get bought by GOOG (oops, I think jaiku already did this)? Not making any money at all (exactly what twitter does today)?