Sure! Nothing is free... Users need to be aware of the 'hidden' costs of anything whether it be free or paid. Time, learning, etc... all are involved with any s

Sure! Nothing is free... Users need to be aware of the 'hidden' costs of anything whether it be free or paid. Time, learning, etc... all are involved with any software - or anything really. Companies, on the other hand, typically exist to make money. This is nothing new... However, unlike traditional companies, Google is more sensitive to its users needs. After all: "Let the consumers decide whether we are going in the right direction" Unfortunately, the majority of consumers are lazy; not caring and simply consuming. A company needs only to change a service ever so slightly in order to not affect a large majority. Small change - After change - After change until a company has fully 'maxed' the potential profit.