Yes, but not out of the goodness of their hearts, but because they have a completely different business model. As someone else already succinctly put it: for A

Yes, but not out of the goodness of their hearts, but because they have a completely different business model. As someone else already succinctly put it: for Apple, users are customers, for Google they are the product (to be sold to advertisers). But the difference goes further than that. I don't know if Apple actually cares about privacy or it's just a side-effect of their business model, but Google is blatantly politically anti-privacy, and seems to revel in provoking controversy by ignoring privacy protection laws. Google Maps is just another example: the surreptitious way in which Google "asks permission" for exploiting location data has already come under fire as being in blatant violation with privacy laws in several countries. Google has been playing this game long enough to know exactly what they were doing.