> I had three YouTube titles, this one got about 2x the watch time as the other two, so I let YT pick it. I think you’re being mid leading here Jeff. You almos

> I had three YouTube titles, this one got about 2x the watch time as the other two, so I let YT pick it. I think you’re being mid leading here Jeff. You almost make it sound like YT actually came up with the title. For anyone that is not a YouTuber, Jeff wrote three different titles himself, then YouTube ran an A/B test and just kept the one that resulted in the most watch time. Jeff consciously chose to write a click bait title, he could equally have chosen not to.