In what sense are movies a "luxury market" and in what sense have they not been "commoditised" (as per your definition) for 100 years...? Seriously, your answer

In what sense are movies a "luxury market" and in what sense have they not been "commoditised" (as per your definition) for 100 years...? Seriously, your answer to a conversation about an economy that squeezes the middle-class and serves more and more the ultra-wealthy is "but netflix"? Uninteresting conversation.