I think implicit in this argument is a proposal that society stops making excuses for anti-social people and behavior, and shames them and their behavior instea

I think implicit in this argument is a proposal that society stops making excuses for anti-social people and behavior, and shames them and their behavior instead. Ironically, this is just a different incentive system! But IMO that doesn't make the argument less correct. It is a more full realization that "people respond to incentives", including shame.