That's a great question, and one I never really thought to think through all the way. It's one of those words you throw around without really thinking about.

That's a great question, and one I never really thought to think through all the way. It's one of those words you throw around without really thinking about. Kind of cliche. But, it has made me think about it a little bit and I guess I do have an answer. I think it's that critical mass of having a large enough group of people and the support network to allow startups to actually make it from conception to profit. So, for example, we have a handful of startup accelerators, CincyTech and the Brandery, to name the big players. There is also Cintrifuse, which is run out of P&G now (not affiliated business-wise, mind you). There are also a lot of heavyweight dev and design minds in the city (due to big marketers) who host and speak at events. There are also investment firms bringing money into the city, and the state of Ohio has also invested a couple of hundred million dollars in seed ventures around the state. So, as far as 'vibrant' as a descriptor, I guess I would say that the combination of these things creating a feeling of excitement and possibility is why I would use the word. Does that help? I feel like I just rambled.