Broadly, recurring models are profitable right now once you get that agreement set. People don't reason about $100/mo the same that they reason about $1000 upfr

Broadly, recurring models are profitable right now once you get that agreement set. People don't reason about $100/mo the same that they reason about $1000 upfront, nor do they generally consider total cost of ownership. They're bad at managing a flood of little spends in aggregate which is to the advantage of subscription models.