>If deciding what to build is the hard part, why aren't market researchers, usability experts and—hell, customer success—considered rockstars in a software comp

>If deciding what to build is the hard part, why aren't market researchers, usability experts and—hell, customer success—considered rockstars in a software company? If “understanding the customer” is harder, why are business analysts looked down on as pencil pushers? Because they're not the ones deciding it, they just provide input for the Heads/VPs/managers who make the strategic decisions. And they are paid pretty well for this.