People still want to go to websites, but it is a rapidly plummetting number. Multiple souces are already reporting a sharp drop from referral traffic from Googl

People still want to go to websites, but it is a rapidly plummetting number. Multiple souces are already reporting a sharp drop from referral traffic from Google search, largely because people just stop at the AI overviews. To the extent that some major sites (including Reddit, which has a content licensing deal with Google already!!) are considering blocking Google crawlers: https://www.niemanlab.org/2026/07/search-traffic-has-declined-so-much-that-some-publishers-are-considering-opting-out-of-google-entirely/ https://www.niemanlab.org/2026/07/search-traffic-has-decline... https://www.techspot.com/news/113199-reddit-major-publishers-consider-blocking-google-ai-search.html https://www.techspot.com/news/113199-reddit-major-publishers...